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Primare

Primare

Primare has been designing award-winning hi-fi components in Sweden since 1985, bringing Scandinavian ideals of honest integrity and timeless design to audio enthusiasts worldwide. Every Primare product reflects the concept of lagom, the Swedish sense of true satisfaction that comes from balance and harmony. The result is electronics that reveal music with clarity and warmth, housed in beautifully minimalist chassis that complement any living space.

The Primare lineup spans integrated amplifiers with UFPD 2 technology, dedicated CD players and transports, network streamers featuring the acclaimed Prisma platform, phono stages for vinyl playback, and powerful amplifiers for demanding systems. Modular expandability allows components to evolve alongside your needs, accepting DAC boards, streaming modules, and phono stages. From the compact I15 to the reference-grade PRE35 and A35.8, Primare offers Swedish precision at every level.

"Primare is the perfect mix of high-end audiophile sound with a simple Scandinavian design in both hardware and software. The reason that I like them so much is that you can buy an analog device that is truly analog and then add a digital board for a DAC or a streamer. So in the future, you can upgrade the units easily. Their Prisma streaming is amazing because you can configure it as a Roon endpoint, yet it can also be an AirPlay speaker if you want your wife or kids to be able to listen to the stereo easily."

– Michael Hoatson, Owner of The Listening Room
All Products Integrated Amplifiers Home Cinema CD Players Preamplifiers Phono Stages Music Streamers & DACs Power Amplifiers Add-On Modules Accessories
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Integrated Amplifiers

  • Primare I35 Modular Integrated Amplifier Titanium Front View Primare I35 Modular Integrated Amplifier Titanium Diagonal View
    Up to $1,000.00 off
    On DisplayBest Seller

    Primare I35 Modular Integrated Amplifier

    (2)
    In stock
    From $3,499.00
  • Primare I25 Modular Integrated Amplifier Titanium Front View Primare I25 Modular Integrated Amplifier diagonal view Titanium
    Up to $750.00 off

    Primare I25 Modular Integrated Amplifier

    In stock
    From $2,249.00 $2,999.00
  • Primare I15 Prisma MK2 Streaming Integrated Amplifier Titanium Front View Primare I15 Prisma MK2 Streaming Integrated Amplifier Titanium Diagonal View On DisplayBest Seller

    Primare I15 Prisma MK2 Streaming Integrated Amplifier

    (2)
    In stock
    $2,199.00
  • Primare I15 Integrated Amplifier Titanium Front Primare I15 Integrated Amplifier Black Front View
    Sold out
    Up to $500.00 off

    Primare I15 Integrated Amplifier

    Sold Out
    $1,699.00 $2,199.00

Home Cinema

  • Primare SPA25 Prisma Home Cinema Integrated Amplifier Titanium Main Front Image Primare SPA25 Prisma Home Cinema Integrated Amplifier Titanium Diagonal Front On Display

    Primare SPA25 Prisma Home Cinema Integrated Amplifier

    (3)
    In stock
    $6,499.00
  • Primare SP25 Prisma Home Cinema Processor, Black, front fascia Primare SP25 Prisma Home Cinema Processor, Black, front fascia with Wi-Fi antennas raised

    Primare SP25 Prisma Home Cinema Processor

    In stock
    $5,499.00

CD Players

  • Primare CD35 CD Player in Titanium Front View Primare CD35 CD Player diagonal view Titanium
    Up to $600.00 off

    Primare CD35 Modular CD Player

    In stock
    From $3,599.00 $4,199.00
  • Primare DD35 CD Transport Titanium Front View Primare DD35 CD Transport and I25 system Titanium

    Primare DD35 CD Transport

    In stock
    $2,699.00
  • Primare CD15 Prisma Network CD Player Titanium Front View Primare CD15 Prisma Network CD Player Black Front View
    Up to $300.00 off

    Primare CD15 Prisma Network CD Player

    (1)
    In stock
    $1,999.00 $2,299.00
  • Primare DD15 CD Transport Titanium front View Primare DD15 CD Transport diagonal view Titanium

    Primare DD15 CD Transport

    (1)
    In stock
    $1,599.00

Preamplifiers

  • Primare PRE35 Modular Preamplifier in Titanium Front View Primare PRE35 Modular Preamplifier diagonal view Titanium

    Primare PRE35 Modular Preamplifier

    (2)
    Available from Sweden
    From $4,199.00
  • Primare 928 Special Edition Preamplifier on display at High End 2026, black with gold control knob, beside the 928 Special Edition signage Primare 928 Special Edition Preamplifier in black, three-quarter view showing the gold volume control and display

    Primare 928 Special Edition Preamplifier

    Coming Soon
    Price TBA

Phono Stages

  • Primare R35 MM MC Phono Preamplifier in Titanium Front view Primare R35 MM MC Phono Preamplifier in Black Front view On Display

    Primare R35 MM/MC Phono Preamplifier

    Available from Sweden
    $2,199.00
  • Primare R15 MM/MC Phono Preamplifier front view Primare R15 MM/MC Phono Preamplifier rear panel On Display

    Primare R15 MM/MC Phono Preamplifier

    In stock
    $1,399.00
  • Primare MM15 Phono Stage for I15, Black, top view of the bare circuit board Primare MM15 Phono Stage inside I15

    Primare MM15 Phono Stage for I15

    Available from Sweden
    $349.00

Music Streamers & DACs

  • Primare Allt-i-Ett: All In One front no grill Primare Allt-i-Ett: All In One front with cloth grill

    Primare Allt-i-Ett: All In One

    In stock
    $3,499.00
  • Primare SC15 Prisma MK2 Network Player and DAC Titanium Front View Primare SC15 Prisma MKII Network Player and DAC black front view

    Primare SC15 Prisma MK2 Network Player and DAC

    (1)
    In stock
    $1,999.00
  • Primare NP5 Prisma MK2 Network Music Player Streamer - Diagonal Front view Primare NP5 Prisma MK2 Network Music Player Streamer - Top front view

    Primare NP5 Prisma MK2 Network Music Player Streamer

    (1)
    Available from Sweden
    $799.00
  • Primare SM35 Prisma Module

    Primare SM35 Prisma Module

    Available from Sweden
    $649.00

Power Amplifiers

  • Primare A35.8 8-Channel Power Amplifier Titanium Front Primare A35.8 8-Channel Power Amplifier Titanium Diagonal

    Primare A35.8 Power Amplifier

    (3)
    Available from Sweden
    $5,999.00
  • Primare A35.2 Power Amplifier Titanium Front Primare A35.2 Power Amplifier Titanium Diagonal On Display

    Primare A35.2 Power Amplifier

    (3)
    Available from Sweden
    $3,499.00
  • Primare 928 Special Edition Monoblock Amplifier in black, three-quarter studio view with gold power button and 928 top display

    Primare 928 Special Edition Monoblock Amplifier

    Coming Soon
    Price TBA
  • Primare 928 Special Edition Stereo Amplifier in black, three-quarter studio view with gold power button and 928 top display

    Primare 928 Special Edition Stereo Amplifier

    Coming Soon
    Price TBA

Add-On Modules

  • Primare DM 36 DAC Module, Black, top view of the circuit board with digital input connectors Primare DM 36 DAC Module, cutaway view of internal components with the module board positioned above the open chassis

    Primare DM 36 DAC Module

    Available from Sweden
    $995.00
  • Primare SM35 Prisma Module

    Primare SM35 Prisma Module

    Available from Sweden
    $649.00
  • Primare MM15 Phono Stage for I15, Black, top view of the bare circuit board Primare MM15 Phono Stage inside I15

    Primare MM15 Phono Stage for I15

    Available from Sweden
    $349.00

Accessories

  • Primare PRISMA Remote Control, Black, front view with controls Primare PRISMA Remote Control, Black, three-quarter view of the button face laid horizontally

    Primare PRISMA Remote Control

    Available from Sweden
    $199.95
  • Primare Zen Wireless Measurement Microphone

    Primare Zen Microphone

    In stock
    $149.95
  • Primare C25 Remote Control, Black, top view with controls Primare C25 Remote Control, Black, top view with controls rotated horizontally

    Primare C25 Remote Control

    In stock
    $99.95
  • Primare Polarity Pen

    Primare Polarity Pen

    In stock
    $24.95
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